Can’t Nobody Hold Me Down
Curator: Greg de Cuir Jr. | Session: ‘The Message’ is the Medium
The commercialisation of hiphop reached an apex with the rise of Puff Daddy. This video for his first single was directed by Paul Hunter, a veteran of music videos. The high budget cinematic mode is evident in this work, but we might call this a ‘high gloss’ aesthetic, in which crass materialism is given visual correlatives with opulent sets and props, and ostentatious special effects. This video completes the arc of late twentieth century hiphop, from the streets and into the stratosphere.
Can’t Nobody Hold Me Down, Puff Daddy, 1997, Bad Boy / Arista
Writers: Sean ‘Puffy’ Combs, Steve Jordan, Carlos Broady, Nashiem Myrick, Mason Betha, Greg Prestopino, Matthew Wilder, Sylvia Robinson, Melvin Glover, Clifton ‘Jiggs’ Chase, Edward G. Fletcher
Producers: Carlos Broady, Sean ‘Puffy’ Combs, Stevie J, Nashiem Myrick